Attention Grabbing is the first step to the sales funnel. It’s a process that allows a business to establish its presence, its value proposition and the means by which prospects can be drawn in. While it may sound simple enough, building the attention grabbing process within your company can be quite the chore. Luckily, by closely managing these primary functions, you’ll find that grabbing more prospects will come naturally and with less effort.
The first step to attention grabbing is your business signs. Many businesses are unaware of the benefits of strategically placing their business signs in the trade show or exhibition venues. Typically, signs are placed so that potential clients have direct eye contact with your brand. When a prospect wants to make a purchase, their first impulse is to look for your brand. By strategically placing your brand around the perimeter of the trade show floor, you’re creating immediate momentum and making every person who passes by your booth stand out.
Secondly, the design of your advertising should be geared to grabbing attention. One of the most powerful ways in which you can grab a prospect’s attention is to provide something unique that no one else is offering. While this can be accomplished in a number of ways, including creative signage, color, and imagery, the most effective method is through custom printed graphic artwork. Creating original, hard-to-find designs is essential, as they will grab the interest and attention of every visitor passing by your booth.
Another way in which you can grab a prospective client’s attention is to ensure that your signs are easy to read and understand. As a result, many businesses spend a considerable amount of money on professionally designed and built signage. However, the importance of visual appeal cannot be underestimated. Whilst professionally printed business signs will certainly increase your business’s chances of standing out from the crowd, they need to be clearly understood and rendered easy to read and understand.
It is also imperative to include clear contact information in all your marketing material. Without this information, potential customers are left in the dark as to how to contact you. Your business address should appear in bold, printed font, alongside a phone number, so that clients can call you directly without having to seek your direct address from a business card or brochure. Having clearly printed contact information in bold format can go a long way towards ensuring that clients remember your branding and attention grabbing messages.
Finally, it is important that you have a strong and consistent brand identity. This will ensure that all of your signage is consistent with the rest of your advertising and branding, ensuring that visitors to your booth can identify it as soon as they see it. In order to grab a potentially larger customer base, it is essential that all advertising materials reflect your brand identity as well as include your business signs. For more tips and info’s on creating effective signage visit www.tacomasigncompany.com.
